Advertising

Unlike television commercials which are broadcast to large audiences in their homes, digital signage is narrowcast to select audiences at the point of purchase as they are reaching for their wallets. And unlike television commercials, consumers don't view digital signage advertising as an intrusion. Rather, it helps create a better shopping experience for consumers.

Digital signage is good for consumers

More than half of captive audiences in various digital signage installations report an overall better user experience, be it in the store, or on the train, or in the airport. Digital signage actually doubles message retention and brand awareness. At the right time and in the right place, consumers are happy to get more information, and businesses are generally happy to oblige.

Digital signage is good for business

Digital signage is a win-win-win opportunity for businesses. Businesses win once by selling advertising space and again by selling more products. With 2/3 of the purchasing decisions made in the store, digital signage can increase sales anywhere between 3 and 300%, depending on the item.

Flexibility of real-time advertising and information

• Targeted audiences- With digital signage, advertising focuses on the best potential customer: an existing one. It's much easier to convince a current customer to purchase a product that is right in front of them than to convince a new customer to come to the store.
• Cost savings- Every time digital signage users change their message or campaign, they save on printing costs and processing time.
• Metrics- Digital advertising is more measurable than more traditional forms of advertising.
• Increased sales- In-store digital signage can increase sales for most products, and generate impulse sales for products.
• More educated consumers- Most consumers view informational signage as positive, which helps brand businesses as consumer oriented.